Welcome

GoldSand Digital is delighted to welcome Coralie Fernando to the Guest Editor hot seat for this fourth edition of recruitment insight magazine, Connect. As Head of Marketing and Communications at Tiger Recruitment, Coralie has consulted on content in this edition and has below given her thoughts on the topics covered.

With the skills shortage continuing to trouble many employers, companies are increasingly concerned about their ability to find and attract the right talent to fill their vacancies. As a result, there is a growing demand for external support, which is fuelling the growth of recruitment start-ups – there are now 39,329 in the UK, according to the latest figures published by Companies House.

Today, marketing has never been more important when it comes to cutting through the noise of an increasingly loud playing field, and it’s this that has inspired this fourth edition of CONNECT.

I began my recruitment career in Sydney back in 2007, having flown over with nothing more than a backpack and a one-way ticket. I spent five years in recruitment and two in branding before returning to the UK in 2014, where, after a few years as a freelance marketing consultant, I joined Tiger Recruitment in 2017.

A specialist agency for PA and secretarial recruitment, Tiger was founded by David Morel in 2001, and is now a premium recruitment partner in the UK and beyond. Having worked as both a recruiter and a marketer, it was a natural step to join, with my experience offering me a unique understanding of both divisions, and the tensions that often exist between the two.

It’s this topic that we cover inside this issue of CONNECT. While consultants and marketers’ daily operations might focus on different aspects of the customer relationship, in order for a business to grow they have to work together as a single unit. How can recruiters improve the relationship, and encourage the two to work closer together?

We also explore the routes to market, as we sift through the merits and weaknesses behind four practises with the help of four authorities within marketing and recruitment. What are the best marketing practices; is there still a place for traditional marketing; what does the future hold; and what can the industry learn from other industries?

Finally, with Google having recently released its new job board site, Google for Jobs, we speak to Matt Colley, Digital Marketing Manager at recruitment agency PRS – who intriguingly compares recruitment to a dinosaur – about how it will reshape recruitment, who will benefit, and whether the traditional job board will one day become extinct.

Enjoy the edition,

Coralie Fernando
Head of Marketing and Communications
Tiger Recruitment